Yahoo! upped the ante in the online dating services market yesterday with the unveiling of their new Yahoo! Personals Premier service. According to a press release on the new premium offering, $34.95 a month will provide those "seeking long-term relationships with deeper personality profiling, advanced searching tools and an exclusive pool of like-minded singles."
Specifically, Yahoo! is pushing a new "SmartFit" system for Personals Premier. It combines basic search criteria with results from a new, interactive dating scenario test ( Personality & Love Style Test) and new in depth personality profile (Relationship Test) to better match singles. These results are displayed in the form of several ratings, including overall fit, personality fit and relationship fit.
