Yahoo!, perhaps facing a tight marketing budget or looking for a new perspective for interactive marketing, apparently laid off their internal online creative team in October and has outsourced the task to WPP Group's OgilvyOne.
OgilvyOne, according to New Media Concepts, is looking into opening a San Francisco office to be near the Silicon Valley housed Internet portal and has hired a managing director to oversee relations with their new, large client. While another advertising agency will remain as Yahoo!'s agency of note, OgilvyOne will handle "online creative and marketing services for the Yahoo brand."
