Yahoo! and Microsoft extended their advertising relationship today until mid-2006, according to a Reuters news report. The deal involves Yahoo!'s Overture unit continuing to place search keyword related advertisments on Microsoft's MSN sites globally. Though public details of the value of the deal were not revealed by either company, Reuters reported, analysts speculated it could net $200 million a year for Yahoo!.
With Microsoft developing its own ad technology, this may very well be the last time a deal like this is extended between the two search adversaries.
