In a traditional ISP/portal deal, Yahoo! has
joined Verizon to offer
content to Verizon's DSL subscribers. These arrangements
might seem pointless on the contemporary Internet,
where the concept of home base can be determined more by the browser's Home page than corporate push. Certainly, I pay
no attention whatsoever to the portal content of my ISP (Comcast cable), or to its e-mail server. In my case, Comcast
is nothing more than a dumb on-ramp to the Internet.
But I suspect that fairly powerful synergies still hold true in the Verizon/Yahoo! alliance. Even online, people are
subject to receiving pushed content. Perhaps more important, Yahoo! takes ownership of Verizon subscriber contact
information, and provides every subscriber an e-mail address through which it can push promotional material.
1. "Certainly, I pay no attention whatsoever to the portal content of my ISP (Comcast cable), or to its e-mail server. In my case, Comcast is nothing more than a dumb on-ramp to the Internet." - You sound like me, I hardly ever visit the comcast website and I don't use their email service much either (I have Yahoo! Mail). And for news I use the "My Yahoo!" page daily - Comcast is just what gets my there!
Posted at 5:45AM on Dec 19th 2005 by Theodore Craig