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In-House Blog Coolness: Yahoo! vs. Google

Recently I've been struck by how much cooler, meatier, and more entertaining is the Yahoo! Search blog than the Google Blog - Live. I've ripped both from time to time, for one reason or another, but on balance, the Yahoo! search team makes Google look clueless about the spirit and utility of blogging. Look at last week. Google's blog posted two entries: one announcing an update to Google Images (which wouldn't be necessary if that index were updated more frequently; see here for a recent semi-scandal in that department), and one announcing the release of Google Maps. I praised Google Maps to the skies, and I stand by that review, but the spare, uninformative announcement was a disappointment.

Yahoo! made five posts last week (one on Saturday!), including a solicitation of interview questions for an upcoming employee profile, a fascinating theoretical rumination keyed to the World Question Center, a product announcement, a valuable tutorial for Webmasters wishing to minimize bandwidth damage created by Yahoo!'s search spider, and a pointer to a hilarious piece of video that Andy Volk found in Yahoo! Video.

It's not all about volume, of course. The point is that the contributor's to Yahoo!'s blog have fun with it, and take the blog outside of its office culture. Google's blog received undue publicity when it started, and promised to illuminate life in the Googleplex. Who the freak cares about life in the Googleplex, and how self-absorbed must you be to assume that people do care? Give me useful, enjoyable, mind-stretching, product-enhancing, fun posts, and try to get something up there four or five times a week. Google should be taking lessons from Yahoo! in the blogging department.


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