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Waiting for Wiki

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The announcement that Yahoo! will incorporate links to Wikipedia content above search results has a warm and fuzzy feel to it, and everyone is getting a little weepy over it. I appreciate the coolness factor, but I have reservations. First, Wikipedia is overrated. (Let the flames begin.) Interesting and worthwhile, yes, but terribly uneven in quality for something that calls itself a reference source. But never mind that. My more serious misgiving is about the crowded space at the top of search results pages. In both Yahoo! and Google that space is getting stuffed with more and more content, forcing search results (isn't that what we came for?) getting pushed way down the page. Right now, in Yahoo! Search, using the keyword bulgaria that will probably invoke Wiki links when they get implemented during the next few weeks, the results page is already glutted. Six distinct elements, two of them vertically fat, force the organic results to a position that would be "below the fold" on some screens. Wiki links will damage the page further, and its worthiness in this context is dubious. why not link to HiBeam? Or Answers.com? Or any other reference site? Why not all of them? What Yahoo! truly need is some editorial discipline atop the search results page.

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