This article in the New York Times and others
talks about how the traditional broadcast model doesn't really fit into Yahoo!s Media strategy, or to the Internet as a
whole.
Recently, there has been speculation that Lloyd Braun would be leaving as Head of Yahoo!s Media
group - but the article has some interesting quotes from Mr Braun about his overly grand expectations of what could be
done, and a new strategy that he is embracing.
He describes a shift from "one-off hits" to
providing easier ways for the users to generate content that could be integrated into other Yahoo! media. A recent
example is the Yahoo! Winter Olympic coverage that tied
traditional press reporting \ exclusive columns \ Flickr photographs.
The calls for user-created content
instead of traditional media \ broadcasting are getting louder every day. As the content creation and distribution
technology gets easier and cheaper, it's not hard to see this fitting in with the moves Yahoo! has made into the social
\ community space.
I wonder what this means for possible acquisitions - YouTube and Odeo maybe??







