In a press release today, Yahoo! announced that changes are nearly completed for rolling out a new platform which will give their advertising clients more control and information about their search marketing campaigns with Yahoo!. This is the culmination of a two-year effort to remedy an area where Yahoo! has been trailing Internet search marketing competitor, Google.
It will not be until the second phase, which will be rolled out during the third quarter this year, that initial features will be accessible to advertisers.
